For brands

Everyone who represents your brand, on-brand — before the campaign.

Content creators, street teams, event staff — the people carrying your message often aren't yours. PopScript briefs and certifies every one of them on your voice, your do's & don'ts, and your product in 10 minutes, before they ever go live.

Start a campaign Refer your agency

Already work with an agency? Send them PopScript in one click — we set up the certified brief for your next campaign.

BrioBrand kit · Summer campaign
Voice
BoldPlayfulWarmNever salesy
Palette
Say this, not that
"Crafted in small batches."
"The best on the market."
Certified on your brand
What every rep learns

Your brand, drilled into every rep.

Three things decide whether a rep helps or hurts your brand. PopScript makes sure they land — every time.

Brand voice

The tone, the vibe, the words that are yours — so a creator or ambassador sounds like your brand, not like themselves.

  • Tone & personality, in their words
  • Approved phrasing and hashtags
  • What your brand never says

Do's & don'ts

The guardrails that keep a campaign on the rails — the claims, the compliance lines, the things that get a post pulled.

  • Approved claims vs off-limits ones
  • Disclosure & compliance rules
  • Competitor and pricing no-gos

Product training

The facts they'll be asked — benefits, ingredients, how it works — so no one improvises an answer they shouldn't.

  • Benefits, features & the why
  • FAQs and objection handling
  • An AI coach for anything else
Guardrails, made concrete

Your do's and don'ts, before they post.

You set the lines once. Every rep is certified on them — and coached on them live.

Do

Lead with the approved benefit and the small-batch story.
Use the brand hashtag and tag the handle on every post.
Add the #ad disclosure — every time, no exceptions.
Point questions you can't answer to the AI coach.

Don't

Claim it's the "best" or make a health promise we can't back.
Name-drop a competitor or compare on price.
Invent a discount, a spec, or a launch date.
Freestyle the tone — salesy, edgy, off-brand.
Where it fits

Everyone who carries your message.

If someone represents your brand and doesn't sit on your payroll, PopScript gets them on-brand first.

Content creators & influencers

Certify creators on your voice and do's & don'ts before a single post goes live — no off-brand captions, no wrong claims.

Social campaignsUGCDisclosure

Street teams & brand ambassadors

High-turnover crews briefed in minutes, on-message on the ground even when there's no supervisor on every corner.

SamplingFieldGuerrilla

Event activations & marketing teams

Booth reps and activation staff who know the product cold and answer the public without hedging or improvising.

Trade showsActivationsTours

In-store & retail reps

Demo staff and retail associates certified on your pitch, so the shelf conversation matches the campaign.

DemosMerchandising

Resellers & distributors

Partner sales teams who resell you, aligned on the story and the approved claims across every market.

ChannelPartners
Getting started

Two ways to bring PopScript in.

Run it yourself, or hand it to the agency already running your campaigns.

Run it yourself

Start a campaign

Drop in your brand, product, and campaign. PopScript builds the certified brief and you invite your creators or crew — live in a day, no course-building.

Start a campaign
Refer your agency

Send it to your rep

Already work with an agency? Pass them PopScript and we set up the certified brief for your next activation together.

Email your rep

We'll help your agency stand the campaign up — you stay on-brand, they keep the relationship.

Brand safety, handled

The message leaves your hands. The control doesn't.

Every lesson and every AI coach answer comes only from what you approved — never improvised. You see who's certified before the campaign goes live, so on-brand isn't a hope, it's a checkpoint.

10 min
to certify a rep on your brand
90%+
finish before the campaign
100%
on your approved message
Common questions

Everything you're wondering, answered.

What does PopScript do for a brand?+
It turns your brand voice, do's & don'ts, and product knowledge into a 10-minute micro-course that briefs and certifies everyone who represents you — content creators, street teams, and event staff — before the campaign goes live, so every rep is accurate and on-brand.
We work through an agency. Can we still use PopScript?+
Yes. Refer your agency partner in one click and we set up the certified brief for your campaign, or run it yourself and invite your agency in. Either way your reps are certified on your brand before they work.
How does PopScript protect our brand voice?+
You define the voice, the do's & don'ts, and the approved claims. Every lesson and every AI coach answer comes only from that approved knowledge — never improvised — so reps stay on-message and on-tone wherever they represent you.
Who is it for?+
Any brand that hands its message to people it doesn't employ full-time: content creators on social campaigns, street teams and brand ambassadors, event activation and field-marketing staff, plus in-store retail reps and resellers or distributors.
How long does the training take?+
About 10 minutes per rep. Lessons are 30–90 second swipeable cards on the phone rather than decks or PDFs — which is why 90%+ of reps finish before the campaign.
Do we have to build the course?+
No. Drop in your brand, product, and campaign details and PopScript builds the course. If you'd rather not touch it, our team — or your agency — can set it up for you.
How do I keep a lot of creators and reps consistent across one campaign?+
Everyone takes the same 10-minute certified brief before the campaign — same voice, same do's & don'ts, same approved claims. Whether it's 5 creators or 50 field reps, they all start from one source of truth instead of their own interpretation.
Our campaign content keeps going off-brand — how do we fix that without micromanaging?+
Off-brand usually means reps were never briefed properly. PopScript certifies every rep on your voice and guardrails before they represent you, and the AI coach answers only from your approved knowledge — so they stay on-message without you reviewing every piece.

Put your brand in every rep's pocket.

Start a campaign, or send PopScript to your agency — and make on-brand the default for everyone who represents you.

Start a campaign Refer your agency