For in-store & retail

Every associate ready to sell your brand — before the shift.

Demo staff and retail associates make or break your brand at the shelf — and most were never yours to train. PopScript certifies them on your voice, your do's & don'ts, and your product in 10 minutes, so the floor conversation matches the campaign.

Start a campaign Refer your agency
Maya R. Demo associate
Brio · Store #114
Certified for today's shift
10 min
to certify an associate
90%+
finish before the shift
100%
on your approved pitch
The shelf moment

The whole campaign comes down to one question at the shelf.

A shopper picks up your product, turns to the nearest associate, and asks. What they hear next is your brand — whether or not that associate ever read your brief.

PopScript makes sure the answer is yours: on-message, accurate, and on-brand, every time.

On the floor · Aisle 7
ShopperIs this actually better than the one next to it?
Certified repIt's crafted in small batches, so you get a cleaner finish — a lot of people notice it first sip. Want me to show you?
ShopperAny deal on two?
Certified repNo invented discounts here — but there's an in-store offer running this week I can point you to.
How it works

From brand kit to certified floor, in three steps.

1

Drop in your brand

Voice, do's & don'ts, the pitch and the product facts. PopScript turns it into bite-size lessons — no course-building.

2

Reps get certified

A magic link opens a swipeable, 10-minute course on their phone — done before they clock in, not on the clock.

3

You see who's ready

A readiness score per associate, per store. You know the floor is on-brand before a single shopper walks up.

What every rep nails

The floor conversation, handled.

Product knowledge

Benefits, ingredients, how it works — the facts a shopper asks for, answered without hedging.

The on-brand pitch

Your voice and your key message — so the shelf sounds like the campaign, not the associate.

Objections & no-gos

Approved claims only — no invented discounts, no competitor bashing, no off-limits promises.

An AI coach on shift

Anything they're unsure of, answered from your approved knowledge — right there on the floor.

Brand safety at the shelf

You don't employ the floor. You can still own the message.

Every lesson and every coach answer comes only from what you approved — never improvised. You see who's certified before the shift, so the difference at the shelf isn't luck, it's a checkpoint you set.

Own the shelf conversation.

Start a campaign, or send PopScript to the agency or field team running your in-store program — and make every associate on-brand before their shift.

Start a campaign Refer your agency
Common questions

Everything you're wondering, answered.

Who is this for?+
Brands selling through retail that rely on in-store demo staff, retail associates, and merchandisers to represent the product on the floor — including staff employed by the store, not the brand.
How long does it take a rep to complete?+
About 10 minutes. Lessons are 30–90 second swipeable cards on the phone rather than binders or PDFs — which is why 90%+ of associates finish before the shift.
How does it keep the pitch on-brand at the shelf?+
You define the voice, the do's & don'ts, and the approved claims. Every lesson and every AI coach answer comes only from that approved knowledge, so the floor conversation matches the campaign instead of being improvised.
We work through an agency or field team. Can we still use it?+
Yes. Refer your agency or field-marketing partner in one click and we set up the certified brief for your program, or run it yourself and invite them in.
How do I make sure in-store demo reps know the brand before their shift?+
PopScript briefs and certifies each rep on your brand voice, do's & don'ts, and product in about 10 minutes on their phone — so the shelf conversation matches the campaign from the first shift, not after a week of learning on the floor.
Retail staff turn over constantly — how do we keep the shelf conversation on-brand?+
New reps take the same 10-minute certified brief before their first shift, so turnover doesn't reset your messaging. Every associate starts on-brand from the same approved knowledge instead of guessing.