Why we built PopScript

PopScript is a brand-training platform that briefs and certifies the people who represent a brand — creators, ambassadors, and retail and event staff — before they go live. It turns a brand's product and messaging into a fast, phone-friendly micro-course they complete and pass before a campaign starts, so every rep shows up on-brand, accurate, and brand-safe.

PopScript exists to close one stubborn gap: the distance between what a brand needs said and what a creator actually knows when the camera turns on.

It started on the front lines of live shopping

The idea didn't come from a whiteboard. It came from working hands-on with hundreds of content creators in the fast, messy world of live shopping — where a creator goes live, holds up a product, and has minutes to sell it to an audience in real time.

The same friction played out over and over. Creators went live to sell products they barely knew. Brands had no reliable way to get accurate messaging, features, and do's-and-don'ts into their hands before the stream started. Every new campaign meant re-explaining the same brand story from scratch — over email, over group chats, over hurried calls that didn't scale past a handful of people.

The cost was obvious. Talented creators lost sales — not because they couldn't sell, but because nobody had equipped them to. Great products got misrepresented. And brands burned hours on manual onboarding that fell apart the moment they tried to run more than a few creators at once.

That friction is exactly what PopScript was built to remove: turn a brand's messaging into a certified brief every creator can absorb fast, so they show up ready to sell — accurately, on-brand, and at scale.

Meet the founder

As founder and managing general partner, Vince is known for his ability to bridge the digital and physical worlds — bringing an owner's mindset to reimagine how tech and AI can transform today's industries.

Vince is a seasoned operator and investor with senior leadership experience at Amazon, Apple, and Macy's, where he led product management for AI-driven digital initiatives generating over $2.5 billion in incremental revenue. PopScript is where that operator's mindset meets the creators who move product — closing the gap he watched cost brands and creators every day.

Let's talk

Whether you're ready to run your first campaign or just want to see how it works, we'd love to hear from you.