Free template
Brand do's & don'ts template
Fill it in once, then hand it to anyone who represents your brand.
Brand do's & don'ts
One page. Fill it in, print it, share it with every rep.
Always do
- Lead with the approved key message
- Use the brand's own words for the product
- Disclose the partnership clearly
- Stay in the brand voice above
Never do
- Invent claims or numbers
- Use banned words or compare to rivals
- Go off-script on price or availability
- Post before you're certified
Define your voice, claims, and banned words once, then keep this page open (or print it) for every rep. It pairs with your brand voice and everything on the for brands page.
Skip the paperwork — certify every rep instead.
PopScript turns this brief into a 10-minute course every rep finishes before they go live.