Free template
Event staff brief template
The one-pager every event staffer reads before the doors open.
Event staff brief
Hand this to every staffer before the shift.
Event & date
Brand
One-line pitch
how to describe the brand in a sentence
Three key benefits
the 3 things worth saying to every visitor
Top questions & answers
the 3–5 questions the public will ask
Do
- Greet, lead with a benefit, then invite
- Answer only from this brief
- Point to a rep for anything you don't know
Don't
- Guess at price, stock, or claims
- Improvise numbers
- Leave the station unstaffed
Logistics
call time · location · dress code · breaks
On-site contact
name + phone
Print one per activation and brief the crew from it. Related: field marketing and street teams.
Skip the paperwork — certify every rep instead.
PopScript turns this brief into a 10-minute course every rep finishes before they go live.