The PopScript glossary
Plain-language definitions of the brand, field-marketing, and training terms behind how PopScript works — one page per term, definition first.
Brand activation
A campaign or event that brings a brand to life through direct interaction.
Brand ambassador
A person who represents a brand and shapes how its audience perceives it.
Brand training
Teaching representatives a brand's voice, rules, and product facts before they go live.
Brand voice
The consistent personality and tone a brand uses across everything it says.
Channel enablement
Equipping resellers and partners to sell a brand accurately in every market.
Experiential marketing
Engaging people through direct, immersive brand experiences rather than one-way messaging.
Field marketing
Marketing done in person — in stores, at events, and on the street.
Micro-learning
Training delivered in short, focused units people finish in the flow of work.
Product training
Teaching sellers how a product works and how to talk about it accurately.
Street team
A crew that promotes a brand in person where crowds gather.
Get every rep on-brand before they represent you.
PopScript turns your brand into a short micro-course every rep finishes before they go live.