Free template
Street team activation checklist
Run every activation the same way — nothing forgotten.
Street team activation checklist
Tick it off before, during, and after every activation.
Before
Crew briefed and certified on the brand
Talking points, do's & don'ts confirmed
Samples / collateral counted and packed
Location, permits, and call time confirmed
On-site contact and escalation path shared
During
Station set up and staffed at all times
Every interaction opens with a key benefit
Questions answered only from the brief
Sign-ups / scans captured correctly
Photos / content captured for recap
After
Leftover stock and gear counted back in
Results logged (reach, sign-ups, samples)
Recap photos and notes sent to the brand
Issues and learnings noted for next time
Print one per activation and run the crew through it. Related: street team and street teams.
Skip the paperwork — certify every rep instead.
PopScript turns this brief into a 10-minute course every rep finishes before they go live.