Brand-safe UGC brief template
A UGC brief that locks down the rights and keeps the output on-brand — so paid UGC is an asset you can actually use, not a liability.
Most UGC briefs cover the shot list and forget the two things that bite later: rights and brand safety. If the usage rights aren't spelled out, you can't legally run the content as an ad — or you find out mid-campaign that "we posted it once" is all you're licensed for. This brief bakes the license, the whitelisting permission, the disclosure, and the on-brand rules into the brief itself, so every deliverable is rights-clean from the start.
Brand-safe UGC brief
Give this to every creator before they shoot paid UGC.
Send it with every paid-UGC request. Pair it with the plain creator brief template for the content side and the FTC-compliant influencer brief for disclosure, and read what usage rights means before you brief.
Not legal advice. This template is a practical starting point for briefing rights and brand safety — confirm your licensing and disclosure obligations with counsel for your market.
Rights-clean UGC starts with a brief they actually read.
PopScript turns this brief into a short course every creator completes and signs off before they shoot, so the rights and rules aren't optional.