Free template

FTC-compliant influencer brief template

A creator brief with the disclosure built in — so every post is compliance protection, not a liability.

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The FTC endorsement guides put the disclosure obligation on the brand and the creator both. A paid post that reads as organic is the risk — a platform's "Paid partnership" tag alone doesn't meet the bar. This brief bakes the FTC disclosure into the brief itself: what to disclose, where it goes, and in which words, so nothing is left to a creator guessing at midnight.

FTC-compliant influencer brief

Give this to every creator before they post a paid collaboration.

Brand & campaign
Deliverable & platform
e.g. 1x Reel, Instagram, 9:16, 30s
Material connection to disclose
paid, gifted product, affiliate, ambassador — the relationship the audience must know
Required disclosure wording
plain language: "#ad", "Paid partnership with [brand]", "[brand] sent me this" — no vague "sp" / "collab" / "thanks [brand]"
Where it goes — on-screen
superimposed text early in the video, on screen long enough to read; not buried behind "more"
Where it goes — verbal
said out loud in video/audio content (the FTC treats video as needing both)
Where it goes — caption
in the first 1–2 lines, above the "more" fold; platform Paid-Partnership tag is in addition, not instead
Key message (one sentence)
the single thing the post must land
Must-say / substantiated claims only
only claims the brand can back up; no invented results
Don'ts
no unsubstantiated claims, fake scarcity, hidden disclosure, competitor knocks
Approvals & deadlines
draft due · final due · go-live
Creator sign-off
"I have read this brief and will disclose as above" — name & date

Send it with the assets for every paid collaboration. Pair it with the plain creator brief template for the content side, and read what FTC disclosure means before you brief.

Not legal advice. This template reflects the FTC's published guidance for influencers and is a starting point — confirm your obligations with counsel for your market and campaign.

Don't hope they read it — certify they did.

PopScript turns this brief into a short course every creator completes and signs off before they post, so the disclosure isn't optional.

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