Free template

FTC-compliant influencer brief template

A creator brief with the disclosure built in — so every post is compliance protection, not a liability.

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The FTC endorsement guides put the disclosure obligation on the brand and the creator both. A paid post that reads as organic is the risk — a platform's "Paid partnership" tag alone doesn't meet the bar. This brief bakes the FTC disclosure into the brief itself: what to disclose, where it goes, and in which words, so nothing is left to a creator guessing at midnight.

FTC-compliant influencer brief

Give this to every creator before they post a paid collaboration.

Brand & campaign
Deliverable & platform
e.g. 1x Reel, Instagram, 9:16, 30s
Material connection to disclose
paid, gifted product, affiliate, ambassador — the relationship the audience must know
Required disclosure wording
plain language: "#ad", "Paid partnership with [brand]", "[brand] sent me this" — no vague "sp" / "collab" / "thanks [brand]"
Where it goes — on-screen
superimposed text early in the video, on screen long enough to read; not buried behind "more"
Where it goes — verbal
said out loud in video/audio content (the FTC treats video as needing both)
Where it goes — caption
in the first 1–2 lines, above the "more" fold; platform Paid-Partnership tag is in addition, not instead
Key message (one sentence)
the single thing the post must land
Must-say / substantiated claims only
only claims the brand can back up; no invented results
Don'ts
no unsubstantiated claims, fake scarcity, hidden disclosure, competitor knocks
Approvals & deadlines
draft due · final due · go-live
Creator sign-off
"I have read this brief and will disclose as above" — name & date

Send it with the assets for every paid collaboration. Pair it with the plain creator brief template for the content side or the brand-safe UGC brief for usage rights, and read what FTC disclosure means before you brief.

Not legal advice. This template reflects the FTC's published guidance for influencers and is a starting point — confirm your obligations with counsel for your market and campaign.

Don't hope they read it — certify they did.

PopScript turns this brief into a short course every creator completes and signs off before they post, so the disclosure isn't optional.

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