Free template
Creator brief template
Everything a creator needs to make on-brand content, on one page.
Creator brief
Give this to every creator before they film.
Campaign name
Deliverable & platform
e.g. 1x Reel, Instagram, 9:16, 30s
Key message (one sentence)
the single thing the video must land
Talking points
3–5 bullets the creator should cover
Must-say / do's
required claims, disclosures, CTA
Don'ts
banned words, claims, competitor mentions
Hashtags & mentions
@handle #tags to include
Deadlines
draft due · final due · go-live
Contact
who to ask when unsure
Fill one per campaign and send it with the assets. For the wider workflow see brand training and the for brands page.
Skip the paperwork — certify every rep instead.
PopScript turns this brief into a 10-minute course every rep finishes before they go live.