Free template
Creator brief template
Everything a creator needs to make on-brand content, on one page.
Creator brief
Give this to every creator before they film.
Campaign name
Deliverable & platform
e.g. 1x Reel, Instagram, 9:16, 30s
Key message (one sentence)
the single thing the video must land
Talking points
3–5 bullets the creator should cover
Must-say / do's
required claims, disclosures, CTA
Don'ts
banned words, claims, competitor mentions
Hashtags & mentions
@handle #tags to include
Deadlines
draft due · final due · go-live
Contact
who to ask when unsure
Fill one per campaign and send it with the assets. Running paid collaborations? Use the FTC-compliant influencer brief template so disclosure is built in, or the brand-safe UGC brief template to lock down usage rights. For the wider workflow see brand training and the for brands page.
Skip the paperwork — certify every rep instead.
PopScript turns this brief into a 10-minute course every rep finishes before they go live.